Warning: I’m going to write the word rape so many times it’s going to not sound like a word anymore. Also, there will be some discussion of beerbro comments and attitudes about rape culture.
If you’ve been following my social media, especially twitter, lately, you’ve seen the Rebecca Rose piece “Dude, ‘Mouth Raper’ Is Not What You Should Call Your Beer” on Jezebel, in which Rose recaps Beervana’s piece on Hop Valley’s “Mr. IPA” and whether the beer is actually called “MR IPA,” as in “Mouth-Raper IPA”; or “Mr IPA,” as in “Mister IPA, old sport.”
Hop Valley finally responded yesterday (17 Jan. 2014) to say that the proper name was “Mr. IPA”:
Text: “We have a series of draft beers named Mr. Orange, Mr. Black and Mr. IPA. It has come to our attention that an urban myth and street name has emerged surrounding Mr. IPA. We take this very seriously and are sensitive to these issues. Accordingly, we have pulled the product and are instructing our distributors to replace any remaining kegs with other offerings. We apologize for any harm or misunderstandings this has created.”
While the apology and action to correct the issue are appreciated, there are several points in this case to consider: Hop Valley’s slowness to act and uphold its online reputation, Beermongers’ (a Portland bar) attitude of patriarchal nonchalance, and the overall “boy’s club” attitude that exists not only in craft beer, but in gaming, academia, geekery, STEM, and anywhere that women are perceived as “lesser” consumers and producers.