Hop Valley finally responded yesterday (17 Jan. 2014) to say that the proper name was “Mr. IPA”:
While the apology and action to correct the issue are appreciated, there are several points in this case to consider: Hop Valley’s slowness to act and uphold its online reputation, Beermongers’ (a Portland bar) attitude of patriarchal nonchalance, and the overall “boy’s club” attitude that exists not only in craft beer, but in gaming, academia, geekery, STEM, and anywhere that women are perceived as “lesser” consumers and producers.
Can cookies, whole-grain bread and frozen yogurt be manly? Food makers are changing their products to signal, quietly, to men that they should eat them. Anne Marie Chaker and father of three Jeremy Alinder discuss.
First of all, I wasn’t aware that the proper bread- and delicious frozen treats sections of the grocery were barred off from anyone on account of their gender identity/expression (even though we know the reporter is really talking about cisgendered straight-identified men who are probably also white, middle-class, and able-bodied for good measure, because “default”). By “discuss,” Chaker means “shame a father of three who seems like a decent guy into saying that somehow gender plays into food when he basically tells her the opposite.”
We went with the name Bitch Beer because we want to disprove the old adage that women aren’t really beer drinkers. We’re evoking a name often given to sugary, low-alcohol content beer substitutes like Smirnoff Ice or Mike’s Hard Lemonade to prove that, from a stout to an IPA, these so-called bitches can drink any damn beer they please. You heard us, every beer is a Bitch Beer.
Wallace starts with a comparison of two beer ads seen at a local roller derby event. (Please refer to article for photos per BB‘s request that “All beer labels and photos of advertisements are displayed for educational purposes and should not be reused”). The first ad
was for [craft brewery] South Austin Brewing and features a bottomless woman toting a bottle of beer with the tagline “Your Champagne Just Got Jealous!” Now, as opposed as we are to the use of exclamation marks, and as confused as we are about why she’s still wearing her cowboy boots, the more disturbing thing here is definitely the use of a half naked female to sell beer.
While on my coast-to-coast beer-adventure, my friends and I stopped in a brew pub around Buffalo because when is it not time for delicious beers when you have good company?
I love brewpubs, but I confess that I’m not skilled at pairing beer with food. The great thing about brew pubs is that they know what pairs well, since they make it all. So here we four (two heterogamous couples) are, torn between the maibock and the amber ale. Female friend decides she wants the maibock, but the rest of us decide to ask for the waitress’s recommendation.
“I think the amber ale pairs well with most foods because it’s really smooth,” she says. “The maibock is also smooth.” And literally right as I’m about to agree with her that a smooth amber sounds great with this veggie dish I am about to order, she says to the group, “Oh, but that’s just my girl brain. Maybe your boy brains are different.”