At first glance, it looks like Glico and Kirin have created something inclusive, and it’s really, really adorable. At least until you start reading the copy.
Tag: ポッキー
Marketing Halloween in Japan: Pocky
Pocky’s been doing Halloween-themed packaging for a few years but I hadn’t written about it because the product was the same. This year, Pocky has Halloween packaging for the normal chocolate and strawberry flavors: But also a Kumamon(the mascot of Kumamoto prefecture)-themed “sweet pumpkin” flavor that I found out about via @inheritingexile’s Instagram.