“Seattle Sweeties” Campaign Predictably Compares Women to Food, Detracts from Cause

I desperately wanted to like “Seattle Sweeties,” Cupcake Royale’s line of cupcakes benefiting Runway to Freedom and Mary’s Place, NPOs that work with homeless women and survivors of domestic violence to help. I love cupcakes almost as much as I love overthrowing the patriarchy. Yet the campaign’s language, in trying to empower women, only manages to reduce them to food terms, objects for consumption.