Marketing Halloween in Japan 2014: KFC Halloween Bucket

It’s that time again! As I’ve written before, Halloween has exploded into the Japanese food scene. Ten years ago, there were–as to be expected–barely any Halloween specials or goods. An increasingly large cultural shift toward Halloween as popular (children’s) holiday began sometime around 2010. While some of the shift was motivated by consumer demand, the ramped up…

Bored of Sexism in Craft Beer, 2014 ed.: Pig Minds

In a case of “same problem, different brewer,” Pig Minds has released a “panty dropper” complete with a sexist label: [sarcasm] I mean, what do you expect, with a name like “Pig Minds”?!1 They’re so edgy and you just know it’s going to push the boundaries, so lighten up, ugh! [/sarcasm] Do we really have to…

Brogurt, “Check-Out Shame,” and Other Tales of Pointlessly Gendered Food

Today’s adventure in  Pointlessly Gendered Products  and the People Who Sell Them is brought to you by the Wall Street Journal via Anne Marie Chaker’s piece “Groceries Become a Guy Thing: As Men Shop More, Packaging Aims to Win Them Over; ‘Inner Abs’ Appeal” (16 Oct. 2013). Can cookies, whole-grain bread and frozen yogurt be manly? Food…

Halloween 2013: Lupicia Tea

Lupicia is one of the Japanese companies that has really embraced Halloween marketing and does it incredibly well.

I Eat the Patriarchy for Brunch

There are few phrases I hate more than “guy food.” As it’s now mid-June, Father’s Day has come and gone, and, like any proper holiday, we celebrate it with food. However, as a food blogger and perpetual recipe-hunter, I’ve been bombarded with so many blog posts, articles, and recipe suggestions for “guy food,” “guy-friendly food,”…