Lupicia is one of the Japanese companies that has really embraced Halloween marketing and does it incredibly well.
Last year’s Halloween-themed pumpkin-flavored Mister Donuts doughnuts were delicious. This year, they’ve added a ghost and Hello Kitty shapes, and it appears that the batter is normal but the icing is kabocha-chocolate flavored.
In a country full of pumpkin-spice everything, I found special Halloween Kit Kats in Seattle, and they were somehow not pumpkin flavored. The American Halloween Kit Kats this year are orange-colored white chocolate abominations, as they apparently are every year.
Every year, I like to do a Halloween-in-Japan post to track the increasing popularity of the holiday and see how Japanese marketers and people celebrate it. Since I’m Stateside this year, I’d like you to help!
This is a bit ぎりぎり since Halloween is right around the corner, but if you are in Kanazawa or will be there this weekend for Halloween festivities, be sure to try the pumpkin dorayaki at Koshiyama Kanseido.
I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!
Last year, Kit Kat introduced special pumpkin cheesecake flavor for Halloween. Although I liked it quite a bit, I was a little confused as to why the package described pumpkin cheesecake as a “traditional Halloween food.” This year, Kit Kat opted for a new limited-time Halloween flavor, Pumpkin Pudding (パンプキンプリン). Let’s compare: 2011: 2012:
Starbucks Crunchy Caramel Latte and Pumpkin Muffin One thing I love about living in Japan is trying the seasonal sweets and drinks in cafes, conbini, and grocery stores. “Seasonal food” is partially the function of the availability of the harvest, such as a café’s changing the menu from summer blueberry cake to fall fig tarts…