Both Mister Donuts and Krispy Kreme Japan are doing Halloween campaigns this year, and because I love you all so much, I ate a ridiculous amount of doughnuts one morning for science.
Today’s post is about shifts in marketing: which brands continue to produce Halloween-themed goods/advertising and which don’t. Also doughnuts. Mister Donut decided to go with fall-themed cronuts this year: crushed chestnut whip, apple-custard pie, and cherry-cream pie. Meanwhile, Krispy Kreme Japan went full-out Halloween with “Krispy Skremes,” and they are not messing around:
While searching for information on the 2014 sakura doughnut line-up (which appears not to be happening*), I stumbled upon this announcement from Mister Donut: the cronut is coming to Japan.
Last year’s Halloween-themed pumpkin-flavored Mister Donuts doughnuts were delicious. This year, they’ve added a ghost and Hello Kitty shapes, and it appears that the batter is normal but the icing is kabocha-chocolate flavored.
Every year, I like to do a Halloween-in-Japan post to track the increasing popularity of the holiday and see how Japanese marketers and people celebrate it. Since I’m Stateside this year, I’d like you to help!
I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!