Both Mister Donuts and Krispy Kreme Japan are doing Halloween campaigns this year, and because I love you all so much, I ate a ridiculous amount of doughnuts one morning for science.
Tag: Mister Donut
Marketing Halloween in Japan: Krispy Skremes
Today’s post is about shifts in marketing: which brands continue to produce Halloween-themed goods/advertising and which don’t. Also doughnuts. Mister Donut decided to go with fall-themed cronuts this year: crushed chestnut whip, apple-custard pie, and cherry-cream pie. Meanwhile, Krispy Kreme Japan went full-out Halloween with “Krispy Skremes,” and they are not messing around:
Mister Cronuts?
While searching for information on the 2014 sakura doughnut line-up (which appears not to be happening*), I stumbled upon this announcement from Mister Donut: the cronut is coming to Japan.
Mister Donuts Halloween Donuts 2013
Last year’s Halloween-themed pumpkin-flavored Mister Donuts doughnuts were delicious. This year, they’ve added a ghost and Hello Kitty shapes, and it appears that the batter is normal but the icing is kabocha-chocolate flavored.
Submit Your Halloween-Food-in-Japan Images & Links!
Every year, I like to do a Halloween-in-Japan post to track the increasing popularity of the holiday and see how Japanese marketers and people celebrate it. Since I’m Stateside this year, I’d like you to help!
Halloween Taste-Testing: Mister Donut and Doughnut Plant
I distinctly remember saying last year that I wished that Mister Donut would get a pumpkin-flavored doughnut, and this year, my wish came true!
I'll Make It Myself! 