Satsumaimo Pancakes | I'll Make It Myself! 2

Satsumaimo (Sweet-Potato) Pancakes

I accidentally bought a white-fleshed sweet potato instead of an orange sweet potato, so I decided to make this old favorite from Japan. In the US, sweet potatoes with hard, orange flesh (annôimo, 安納芋) are more common, but in Japan, sweet potatoes with a softer, white/yellow flesh (satsumaimo, サツマイモ) are what you’ll find in the grocery store. This recipe is for satsumaimo, so make sure you have the right potato!
Satsumaimo Pancakes | I'll Make It Myself! 1

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Apricot-Sage Cream Scones | I'll Make It Myself! 2

Apricot-Sage Cream Scones

These last weeks have not been good for breakfast. Life has been rather rough, and it’s brought on a depression that leaves me weak-armed and unwilling to consume anything but smoothies and soup. But it’s autumn, and we should have nice things to eat. Scones are easy, and sage doesn’t have to be just for stuffing turkeys or making pumpkin turnovers. Try it with dried apricots and apricot jam in these simple cream scones.

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2014 Pumpkin Beer Masterlist

This year’s winner: Elysian’s Punkuccino. I was a little skeptical of a coffee-chocolate-pumpkin beer, but the flavors are perfectly balanced–a molasses-malt head, rich pumpkin, coffee, and stout with a little sweetness.IMG_2195

 

I got to try a lot of these at the Great Pumpkin Beer Festival–highly recommend the event. Special thanks to my family in Ohio for hooking me up with the Midwestern beers!

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Krispy Kreme Doughnuts   キャンペーン

Marketing Halloween in Japan: Krispy Skremes

Today’s post is about shifts in marketing: which brands continue to produce Halloween-themed goods/advertising and which don’t. Also doughnuts.

Mister Donut decided to go with fall-themed cronuts this year: crushed chestnut whip, apple-custard pie, and cherry-cream pie. Meanwhile, Krispy Kreme Japan went full-out Halloween with “Krispy Skremes,” and they are not messing around:

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Marketing Halloween in Japan: Pocky

Pocky’s been doing Halloween-themed packaging for a few years but I hadn’t written about it because the product was the same. This year, Pocky has Halloween packaging for the normal chocolate and strawberry flavors:

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But also a Kumamon(the mascot of Kumamoto prefecture)-themed “sweet pumpkin” flavor that I found out about via @inheritingexile’s Instagram.

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Marketing Halloween in Japan 2014: KFC Halloween Bucket

It’s that time again!

I don't even. Unknown source.

(source unknown)

As I’ve written before, Halloween has exploded into the Japanese food scene. Ten years ago, there were–as to be expected–barely any Halloween specials or goods. An increasingly large cultural shift toward Halloween as popular (children’s) holiday began sometime around 2010. While some of the shift was motivated by consumer demand, the ramped up marketing has increased awareness and consumer demand, leading other businesses to make their own Halloween specials to keep up with the popularity of the holiday.

These posts are not to promote these products or companies but are meant to highlight the relationship between increasing popular awareness about Halloween (via English-language education and American expats and immigrants) and the increasing market saturation of Halloween as a means of selling seasonal and limited-time goods. I am not compensated for these posts; nor am I endorsing the products.

Not living in Japan anymore means I rely on my readers, social media, and other bloggers to help me cover Halloween. Inheriting Exile was kind enough to tip me off about KFC and Pocky’s new campaigns. (Some of her recipes are in the Japan-friendly recipe section!)

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Source: KFC Japan

“Kentucky Halloween” (KFC)

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